Analyzing Voice: "After Before Watchmen: the industry reacts"

Sarcasm and analogies can be hard to pull off, but the author of "After Before Watchmen: the industry reacts" was able to pull both off successfully, at least to the audience the article was intended for.
Peppered with links and plastered with thick blocks of quotes, the journalistic masterpiece could rival the subject of its existence in its craftsmanship! From the first two paragraphs the author demonstrates his knowledge of not only the comics industry but the entire field of literature. 

In the first paragraph he demonstrates his high regard for comics and the comic in particular he is talking about, Watchmen, with his quotation of facts:

"It is definitely something--DC's bestselling graphic novel of all time, a beloved classic taught in schools, one of Time's Best 100 novels of the last 100 years, the book that defined grim and gritty"

The author backs up his high regard for the comic with evidence of society's own regard for Watchmen, implying that if we don't feel the same way, then back off, this article is not for you! However, if you are even the slightest bit open to the idea, the author provides links to educate you, in this paragraph and throughout the article, if you want to understand more deeply what he is talking about.

"Like all great works, it's multifaceted". What a great word, "multifaceted"! As I read this article again, I can't help but speak those words in my mind over and over again. The word in itself is multifaceted! Moving on, I find his comparison to "Scarlett", the infamously horrid "sequel" to the multifaceted classic "Gone with the Wind", to start off the next paragraph absolutely witty and ingenious! If that's how the Watchmen prequels will turn out, then that would be an absolute disaster! In addition, he continues to inject some of his own thoughts on the issue in this paragraph. With "it brings up every argument over whether comics are literature or licensing," after his previous paragraph where he rather clearly insinuated that he thinks of comics as literature, along with the sentence after this line where he restates "WATCHMEN is literature", we get a feeling of how he feels about this issue. But he shows his sympathy for the fans as well, with his humorously stated understanding of "the obsessive need of devotees to get MORE", and then he throws in another literary reference, this time to the author of the Lord of the Ring series J.R.R. Tolkien. And if you're a fan of that series, you know just how obsessive they can get! (or fans of any series, for that matter).
Then the block quotes war begins! Line after line we are bombarded with lines and lines of quotes, at least they're interesting! And they serve their purpose, backing up the claims of the author solidly. And the author acknowledges the bombs he's thrown at us too at the end of his raid: "Okay. Deep breath." This helps to mend the relationship between the reader and the author, as the author somewhat apologizes for dropping the bombs and thus ensures he won't be throwing any more of that at us. 

He continues the rest of the article in much of the same vein as the beginning, with the same humorous and sarcastic tone of voice. Thus, the author is able to keep his audience engaged throughout the entire article through clever manipulation of his own voice.